TAMZ CREATES THE BRAND IDENTITY FOR JEZEBEL BAR + KITCHEN
JEZEBEL BAR + KITCHEN, IN THE HEART OF SOUTH BEACH, IS HELMED BY LIQUID HOSPITALITY’S CHRIS PACIELLO AND MIO DANILOVIC
Tucked away on the corner of Michigan Ave and Lincoln Road, Jezebel serves as the quintessential locale for classic cocktails and sophisticated fare in an unassuming environment. TAMZ took charge of the brand development and design for Jezebel, including logo and collaterals, both traditional and digital. Helmed by legendary nightlife impresario Chris Paciello and Mio Danilovic, of Liquid Hospitality, the 2,300 sq. ft. bar, is a collaboration with cutting-edge interior designer François Frossard, offering an atmosphere reminiscent of an old-world speakeasy. Lined with Venetian columns, the dimly lit space feels comfortably worn, with vintage leather furniture and a vast wooden slab bar, serving as the centerpiece of the venue.
Offering an edgy component to Jezebel’s vibe, the main walls are splashed with the street art of Miguel Paredes, featuring scenes from New York City. Trading soda guns and cans for glass bottles, each detail of the bar is carefully curated to create an environment where guests can feel comfortable to sip and savor. For those looking to satisfy their palettes at any hour, an upscale bar menu will also be available. TAMZ has maintained a great relationship with Mio and his new venture. Jezebel’s branding was crafted from scratch by the TAMZ team, bringing it to life with Liquid Hospitality’s vision in mind. We delivered and they loved it.
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