As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things...
COLOR
Color plays an important role in how your brand is perceived. Whether you’re a fashion brand trying to connect to a youthful audience or a medical supplies store trying to strengthen customer trust, you can study color meanings to help you better attract and connect to your ideal customer. Color psychology can be used to help build a strong, relatable brand. In this article, we’ll explain what color psychology is and educate you on the color meanings for the most popular colors used. (Source Oberlo)
SPACE
In typography, letter-spacing, also referred to as tracking by typographers, refers to an optically consistent degree of increase (or sometimes decrease) of space between letters to affect visual density in a line or block of text. (Source Wikipedia)
SHAPE
An assemblage of different shapes often comprises a graphic identity. At the same time, graphic identities form a single shape once assembled. A logo’s internal shapes largely define it, since other aspects such as color may change over time or in different contexts. Which shapes are selected and how their interplay unfolds can become memorable components of a graphic identity: Are they contained or freeform? Complex or simple? Thick or thin? Symmetrical or asymmetrical? Singular or multiple?
Many logos strive for a sense of balance or simplicity by employing a circle or square as their primary external shape. (Source People Design)
TENSION
The tension and release pattern in music creates rhythm. In a mystery novel we call it suspense and resolution. In the visual arts, including design, it leads to things like hierarchy, focal points, and flow. Understanding how visual tension works and how to control it is an important tool for designers to master. (Source Vanseo Design)
HARMONY
Brand Harmony. ... It's the idea that there is importance in ensuring that all products within a particular brand portfolio have a consistent name, visual identity and, ideally, positioning across a number of geographic or product/service markets (Source Brand Harmony)
TYPOGRAPHY
Typography plays a crucial role in the design of your brand identity. Defined as “the art or process of setting and arranging types” – the typography in your logo can be as impactful as a graphic. Great examples of brands that use typography-based logos (logotypes) are FedEx, Google and Coca-Cola. (Source Turnaround Design)
BEAUTY
A beauty logo can say a lot about products, philosophy and values of the brand in the makeup and skincare industry. It can display history and prestige. It can emphasize a moral value or important characteristic. It can evoke a specific emotion. (Source Design Rush)
SIMPLICITY
Brand simplicity can be defined as being uncompounded. It can be the absence of pretense, the freedom from difficulty or hardship. It can be the lack of ornamentation or the quality of being natural or based on natural principles. Each one of these definitions holds the key to what today's consumer desires. (source Stealing Share)
Why do certain brands become great brands... Brands that connect, resonate and spread like wildfire?
It's because we tap into our belive to see not as ourself but as others. To see the minute details and trends others don't see. Not just in computer screens or books or in galleries but in and through the eyes, hearts and minds of people.
Geniuses have that special skill to look at the universe of people and translate that into the universe of visual and written communication. To transform those observation with each sense into something we can each tangibly see and understand.
That is the Magic, That is the Spark, That is the Genius that gets each of us interested and keep going.
For something great, something previously impossible, for something nobody ever though of before. That is the magic of branding.
We at TAMZ don’t breathe the same air as your traditional agencies. We reject the basic solutions that temporarily fix a brand’s problem. We embrace our true rebel nature. Disrupting the old ways by leveraging technology and strategically injecting cool into your brand DNA.
Brand Development & Design by TAMZ
Manifesto by David Brier