EMBRACING THE BUD LIGHT TAGLINE ‘FAMOUS AMONG FRIENDS,’ TAMZ CREATES A CAMPAIGN TO MAKE DIVERSITY TOP OF MIND
TAMZ collaborated with Bud Light on a photography campaign to connect minority groups with the cool, crisp taste of Bud. They commissioned us to create imagery and video that built clear diversity visuals between bud light and its audience, specifically targeting African American and Latino demographics. We embraced the tagline “Famous Amongst Friends,” and the idea that everyone can be friends over a good ‘Bud.’ Our goal was to make diversity top of mind, and implement that content across social and other marketing channels.