Everyone loves a comeback story more than ever...
Your brand’s communication is more important than ever! It has gone through the same shared ordeal and deserves a shared rebirth. Business as usual is a disservice to your audience and your community. It's time to...
STEP ONE | RESET
Every journey starts with empathy. Build the story of shared suffering and relatable success. Look at your current brand status… what works, where are you lacking, where can you build. What are your landmarks for 3, 6 and 12 months down the road.
Gain improved intelligence with a Comparative Analysis. Understand your competitors and how the public perceives them – their strengths and weaknesses – and how you rank next to them. We analyze all press and social media to build a collective intelligence report on competitor brand messaging and consumer behaviors. It’s not just about knowing who you’re up against.
It’s a deep-dive into who’s doing it right, who’s got it wrong and how you can do it better while carving out a unique space.
STEP TWO | REDEFINE
There has never been a better time for a brand to investigate their ability to pivot, reinforcing existing attributes and discovering new ones. Identify your brand pillars, and imagine what they could become.
STEP THREE | RESTART
We all yearn for normalcy, but not a return to what we now see as friction points in our lives. Remind customers what your brand stands for, and introduce new elements that now resonate even louder. Reconnect with customers, clients and confidants. Relationships move experience.
Experience drives your brand.
STEP FOUR | REINVIGORATE
Be Top of F&#@ing Mind…anything less is to be forgettable. Brand awareness is critical to earning your consumer’s consideration. They need to see the benefits and relate to what you represent. Consumers will organically recognize your brand, increasing the likelihood they choose you – from social channels to paid media they will see your brand’s authority, reputation and affinity with your target audience.
STEP FIVE | RELEASE & BE REBORN
Let us find your story — and tell it to the world. Let them engage with the new brand that is better, stronger and yet familiar. They are part of your story. You are part of theirs.
To lose this connection would be tragic, to realize it would be epic.
Trust is built. Trust is valued. Celebrate resilience. People will connect with brands that they can identify with, empathize with and trust.
Adapt or die? Share and flourish! The Time is Now.
The new normal has yet to be defined. If you sit on the sidelines you let others define it. Humanity is strong, and will move forward. Let us develop a TAMZtastic way for you to be part of that movement, or even better, to lead it.
The time to focus on branding is not before or after a crisis. Yes, Covid-19 has changed the landscape, but your company branding occurs everyday, and has been from the first whisper to the darkest hour through to when our future selves are reflecting on what occurred.
What you choose to say… What you choose to be… How you will be remembered. This is your choice. Choose wisely – and let us help show you the way.
On Your Ringside.
At Tamz, we are still the same focused group of eclectic individuals with a passion to create, innovate, and strategize — each contributing something completely unique and dynamic, reflected in the content we create, curate and circulate.
We listen to the market… today it’s not just a buzz, it’s a cry for comfort and identity. We weave our learnings while producing creative brand experiences that combine superior craft with business savvy. Brands and businesses choose to work with us for the badass content we create plus our vision, strategy, and passion for stories that captivate, stimulate and influence.
Testing, Testing, Testing. It’s an intelligent refrain. Today, we proudly share that we have added anintensive focus on competitive analysis, analytics and measurement. It’s one way we continue to bridge the gap between creativity and strategy in a thoughtful, insightful and organic way.
THE COMEBACK PLAN-SHEETS.
Tell us about your business and industry perspectives. We’ll look at your industry space, recent brand performance, competitor positioning and work in our secret mojo — returning a thought-provoking, conversation-starting report to help steer your brand successfully into the next stage of our virus-evolved marketplace.
Sometimes the best partnerships are borne in times of upheaval. To define and achieve a “New Normal” for our clientele, we saw the need to work together — TAMZ, a creative branding agency and Tropical, a public relations firm...two businesses who can deliver more in partnership. We look forward to working as a collective team to elevate the voice of our clients and partners. Prepare for something cool. Prepare to share it with the world. We are stronger together. We are better together.