SOMETIMES YOU HAVE TO “STEP BEYOND” TO LEAP FORWARD
Stepping beyond the basic strategy and focusing on creativity injects “cool” into all the areas of Downstairs image. Because we care, we decided as a team to come up with a new look for Downstairs to not only make them cool but also open up an untapped market. We started this campaign with talent imitating the late night young adults that want to kickback after a late night. Luke the only male in this group has had a few to drink but cannot help himself when he finds the wide selections of beers Downstairs carries. Soon realizes that his female friends (Tef, Paula, and Elisa) would have to carry him home.