“The Best or nothing.” – Mercedes-Benz
Few agencies get the opportunity to work with Mercedes Benz, and even fewer get to combine the polished power of Mercedes with the surreal playland of Faena. We collaborated with Engine Shop, Faena, and Mercedes Benz to craft one of our dopest shoots yet. Mercedes engaged TAMZ to develop and capture their partnership with Faena, which we showcased by taking an extraordinary fleet of Mercedes around Miami and the Faena District.
From brainstorming sessions to in-depth schedule planning, our team prepared for the journey ahead – it would inevitably include long nights and campouts at the office. Beyond the internal challenge of delivering on this project, our team was tested externally by unpredictable weather, sporadic traffic and permitting issues. High winds knocked equipment off balance and required additional team support. Traffic delays and wandering bystanders slowed down our production process. And unforeseen permitting challenges caused further setbacks.
Miraculously, our team pulled it off. Everything was worth it in the end. The crew is just such an amazing group of creatives and we are all truly grateful to be able to work alongside each other.